Emotion by Design

''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of Happy Sexy Millionaire

How did Nike go from being a small sneaker brand to the world''s most revered company?

Why do its campaigns - from ''Just do it'' to the famous Nike swoosh - capture the imaginations of millions worldwide?

And what can any founder or marketer learn from them?

Gr...