Affiliate Marketing. The Customer Acceptance of Cashback Platforms

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrucken (Wirtschaftswissenschaften), language: English, abstract: This master thesis gives an overview of the topic Affiliate Marketing with a deep dive into Cashback and analyses the customer acceptance of Cashback Platforms. Existing studie...