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How to Leverage Talent You Don’t Own

Campbell Soup Company and PepsiCo seek advice from anthropologists to understand customer tastes and preferences. Google and Intel engage experts in social science and biomechanics to assess how people think about and use technology.

Companies are gaining advantage through a new capability—strategic use of external experts—made possible by technology and the glo...
Read more
product_type_E-book
epub
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31.99 £
How to Leverage Talent You Don’t Own

Campbell Soup Company and PepsiCo seek advice from anthropologists to understand customer tastes and preferences. Google and Intel engage experts in social science and biomechanics to assess how people think about and use technology.

Companies are gaining advantage through a new capability—strategic use of external experts—made possible by technology and the glo...
Read more
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  • Formats: epub
  • ISBN: 9781625277640
  • Publication Date: 26 Jan 2016
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM