
Algorithmic De-Positioning: Hiding Brands to Protect Exclusivity
Available
In the modern digital economy, search engine optimization is universally viewed as the holy grail of marketing. Every brand fights a bloody war to appear on the first page of Google. Every brand, that is, except those at the absolute pinnacle of luxury. For ultra-premium brands, visibility is actually a liability. Mass exposure inherently dilutes prestige. When anyone can effortlessly find, brow...
Read more
E-book
epub
Price
8.99 £
In the modern digital economy, search engine optimization is universally viewed as the holy grail of marketing. Every brand fights a bloody war to appear on the first page of Google. Every brand, that is, except those at the absolute pinnacle of luxury. For ultra-premium brands, visibility is actually a liability. Mass exposure inherently dilutes prestige. When anyone can effortlessly find, brow...
Read more
Follow the Author
