All Business is Local
What''s the most important factor in business today? Global competition? Digital development? Or is the age-old concept of ''place'' actually the key to success even in todays advanced economy?
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they...
What''s the most important factor in business today? Global competition? Digital development? Or is the age-old concept of ''place'' actually the key to success even in todays advanced economy?
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they...
