Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research

Master''s Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nürtingen University, course: Master´s Thesis, language: English, abstract: “When I took office, only high energy physicists had ever heard of what is called the Worldwide Web… Now even my cat has its own page” (Bill Clinton, 1996) Only 20 years ago, mostly big companies had ...