Animation and Advertising

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Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for  anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European exa...

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product_type_E-book
epub
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119.50 £

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for  anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European exa...

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  • Formats: epub
  • ISBN: 9783030279394
  • Publication Date: 17 Dec 2019
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM