Applied Marketing Strategy - The Rocker Hotel Sunderland

Project Report from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavistock Leisure, 2007)After an envi...