Applying Neuro-Cognitive Framing to Personal Selling

Intermediate Examination Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Cooperative Education Loerrach, language: English, abstract: In this thesis, I would like to connect Neuro-Cognitive Framing with established marketing frameworks to find out whether Framing may become an integral part of future promoti...