Artificial Intelligence in Price Management. A Qualitative Assessment of Potentials, Risks and Impacts

Master's Thesis from the year 2024 in the subject Business economics - Information Management, grade: 1.0, Otto Beisheim School of Management Vallendar (Chair of Strategy and Marketing), course: Price Management, language: English, abstract: This thesis explores the transformative role of Artificial Intelligence (AI) in price management, focusing on its impact across the four key phases: strategy,...