Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage

Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,00, , course: Intercultural Management, language: English, abstract: The purpose of this paper is to examine how privately-owned, European SMEs are using authenticity, sustainability, and independence as part of their branding strategy for selling fermented functional food and be...