B2B Marketing Guidebook - Vol. 1

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In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "e;B2B Marketing"e; brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing ...
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99.50 £
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "e;B2B Marketing"e; brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing ...
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  • Formats: epub
  • ISBN: 9783031911835
  • Publication Date: 15 Jul 2025
  • Publisher: Springer Nature Switzerland
  • Product language: English
  • Drm Setting: DRM