B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of compani...