Basics Marketing 03: Marketing Management

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Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.
E-book
pdf
Price
22.49 £
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.

This book helps bridge that divide to help students master the business of marketing.
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  • Formats: pdf
  • ISBN: 9782940447282
  • Publication Date: 18 Aug 2011
  • Publisher: Bloomsbury Publishing
  • Product language: English
  • Drm Setting: DRM