Brand Advocates

Brand Advocates

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Fuggetta, RobFuggetta, Rob

"The ultimate guidebook to brand advocacy."
—PORTER GALE, former VP of Marketing, Virgin America

Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don''t just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in soc...

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E-book
epub
Price
18.99 £

"The ultimate guidebook to brand advocacy."
—PORTER GALE, former VP of Marketing, Virgin America

Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don''t just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in soc...

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  • Formats: epub
  • ISBN: 9781118336540
  • Publication Date: 6 Jul 2012
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM