Brand Love
The best brands evoke the emotions of their customers by tapping into their hearts and minds.
Individuals connect with brands the same way they connect with people. As a marketer, it''s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-bran...
The best brands evoke the emotions of their customers by tapping into their hearts and minds.
Individuals connect with brands the same way they connect with people. As a marketer, it''s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-bran...
