Brand Management. Changes in the Past 40 Years

Essay aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.7, , Veranstaltung: Marketing and Communication, International Strategic Management, Sprache: Deutsch, Abstract: This essay explores fundamental changes and how they have made brand management more dynamic and consumer-centric, requiring adaptation and leveraging technology to meet evolving consumer expect...