Brutal Truth About Asian Branding
"This is one of the most thoughtful books on branding I''ve come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the ''why'' rather than just ''how'' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-il...
"This is one of the most thoughtful books on branding I''ve come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the ''why'' rather than just ''how'' of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-il...
