Competence Analysis: An approach to a firm's competence domain

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Vaxjo University (Centre of Competitiveness), course: International Marketing Strategy, language: English, abstract: Staying one step ahead of competition requires a sufficient short and long term strategy. To formulate these strategies it is of great importance to analyse t...