Context as Other Minds

Givon''s new book re-casts pragmatics, and most conspicuously the pragmatics of sociality and communication, in neuro-cognitive, bio-adaptive, evolutionary terms. The fact that context, the core notion of pragmatics, is a framing operation undertaken on the fly through judgements of relevance, has been well known since Aristotle, Kant and Peirce. But the context that is relevant to the pragmatics ...