Corporate Brand
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What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company''s reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company''s distinctive qualities such as service or value. This book''s fundamental premise is that organisations should use all forms of communicatio...
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89.50 £
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company''s reputation to its audience. It is about far more than names and logos. A successful corporate brand links the corporate name to the company''s distinctive qualities such as service or value. This book''s fundamental premise is that organisations should use all forms of communicatio...
Read more
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