Corporate Culture

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Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and p...

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epub
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46.00 £

Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and p...

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  • Formats: epub
  • ISBN: 9780804777544
  • Publication Date: 8 Apr 2011
  • Publisher: Stanford University Press
  • Product language: English
  • Drm Setting: DRM