Creative Marketing For New Product And New Business Development

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New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization....
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New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization....
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  • Formats: pdf
  • ISBN: 9789814474047
  • Publication Date: 8 Sept 2008
  • Publisher: World Scientific Publishing Company
  • Product language: English
  • Drm Setting: DRM