Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers' Sensory Perception

Seminar paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Munster, language: English, abstract: This paper deals with the cultural differences in sensory marketing and investigates the influence of culture-specific factors on the sensory perception of consumers. Since cultural factors such as traditions, values and norms ...