Customer Lifetime Value

Customer Lifetime Value

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Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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53.99 £

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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  • Formats: pdf
  • ISBN: 9781136791925
  • Publication Date: 8 Dec 2006
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM