Customer-oriented Manager for B2B Services

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The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientatio...
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product_type_E-book
epub
Price
137.95 £
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientatio...
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  • Formats: epub
  • ISBN: 9781119902423
  • Publication Date: 28 Feb 2022
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM