Data-Driven Marketing
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what''s working and what''s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expend...
Read more
E-book
epub
Price
24.00 £
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what''s working and what''s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expend...
Read more
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