Delivering the Promise of Your Brand : Keeping the Promise. . .and Other Keys to Creating Brands People Love
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.
A brand is a promise you make to your consumers. That promise has two parts: what you say you are prom...
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction.
A brand is a promise you make to your consumers. That promise has two parts: what you say you are prom...
