Diversity Marketing. The fine line between tapping new customer segments and compromising brand image

Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Munster (MCM), language: English, abstract: This work's purpose and contribution is not only to display the positive and negative effects of various diversity marketing strategies but also to point out other ways to tap diversity-based customer segments which hav...