Effect of Eco-Friendly Products on Consumer Purchase Intention

Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 3.8, Limkokwing University of Creative Technology, language: English, abstract: This study investigates the customers' intention to pay the premium for green product, rather than their purchase intention crosswise over various product classes. It attempts to predict the f...