Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

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Till, Brian D.Till, Brian D., Heckler, Donna D.

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Pu...

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E-book
epub
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0.41 £

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

 

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

 

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Pu...

Read more
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  • Formats: epub
  • ISBN: 9780132143240
  • Publication Date: 16 Oct 2009
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM