Emerging Multinationals in Emerging Markets

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Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theo...
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Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theo...
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  • Formats: pdf
  • ISBN: 9780511530524
  • Publication Date: 16 Apr 2009
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM