Encyclopaedia Of Rural Marketing
Problem of rural growth cannot be fully solved unless rural marketing is improved. Doubtless it is said that a national farmer keeps his one eye on the plough and the other on the market. Marketing comprises all operations involved in the movement of farm produce from the producer to ultimate consumer. Thus it includes the operations like collection grading, processing, preservation, transportatio...
Problem of rural growth cannot be fully solved unless rural marketing is improved. Doubtless it is said that a national farmer keeps his one eye on the plough and the other on the market. Marketing comprises all operations involved in the movement of farm produce from the producer to ultimate consumer. Thus it includes the operations like collection grading, processing, preservation, transportatio...
