Essentials of Services Marketing
Forundergraduate courses in services marketing
As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentialsof Services Marketing, 4e, captures the reality of today’sworld, incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designedto provide a crisp introduc...
Forundergraduate courses in services marketing
As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentialsof Services Marketing, 4e, captures the reality of today’sworld, incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designedto provide a crisp introduc...
