Establishing Your Major Social Media Objectives and Key Strategies

This Element is an excerpt from How to Make Money with Social Media: An Insider''s Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.

Common objectives for a social media prog...