Ethnic Marketing

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Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards ...

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Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that immigrants should seek to adopt an assimilationist socialization path towards ...

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  • Formats: pdf
  • ISBN: 9781315454887
  • Publication Date: 17 Dec 2018
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM