examination of factors leading to abating customer loyalty towards magazine subscriptions

Master''s Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Glamorgan (Business School), language: English, abstract: Customer loyalty in the means of continued subscriptions is key to sustain within a limited market. Where an organisation cannot attract new customers, it must focus on it’s competitors and entice custome...