Fashion Marketing

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitor...

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product_type_E-book
pdf
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30.00 £
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)

Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitor...

Read more

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  • Formats: pdf
  • ISBN: 9781444309560
  • Publication Date: 16 Mar 2009
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM