Fashion and beauty industries

For fashion students who want to be both in the now and in the know!

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Three Faces of Beauty offers a unique approach to understanding globalization and cultural change based on a comparative, ethnographic study of a nearly universal institution: the beauty salon.

With over 500 step-by-step color photos and instructions in a user-friendly format, Sewing with Knits and Stretch Fabrics is a professional guide to sewing with common knits and stretch fabrics such as jersey and spandex.

Apparel Production Terms and Processes, Third Edition, defines materials and terms relating to global mass production of raw materials, design and development, garment details and component parts, sizing and fit, patternmaking tools methods and computer technology, pre-production operations, assembly, production and manufacturing, labeling regulations, testing and quality control, inspection, finishing, and packaging.

NOW A MAJOR MOTION PICTURE from director Ridley Scott, starring Lady GagaandAdam DriverThe sensational true storyof murder, madness, glamour, and greed that shook the Gucci dynasty, now fully updated with a new afterwordOn the morning of March 27, 1995, four quick shots cracked through Milans elegant streets.

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion.

Average body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged.

Sometimes you can't escape your past.

Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry.

"e;This is the most comprehensive teaching tool for learning and mastering draping techniques.

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges.

Packed with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production.

The first academic textbook covering European retail fashion buying and merchandising.

From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and been defining footwear for well over a century.

Much has changed in the fashion industry since the end of World War II to require more highly developed legal skills and, happily, a much greater allocation to legal expense.

In today's global apparel industry, garments that are designed domestically are often manufactured overseas.

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico.

Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television and movie industries.

The Practical Guide to Patternmaking for Fashion Designers: Menswear offers patternmaking techniques for a variety of garment styles and includes information on sizing, lining and a variety of fabrics.

The dazzling story of Karl Lagerfeld and Yves Saint Laurent: of two men without equal, their meteoric rise and their bitter rivalry In 1950s Paris, Yves Saint Laurent and Karl Lagerfeld were friends, the rising stars of the fashion world.

Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach.

Packed with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production.

The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion.

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.

An exclusive guided tour of the fashion industry--from the inside upMark Weber is the ultimate fashion insider.

Since its first publication, Classic Tailoring Techniques for Menswear has been the authoritative resource for custom hand tailoring production.

This work is a comparative study of the three "e;great"e; American wars of the 20th century: World War I, World War II and Vietnam.

Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through 2013.

The Japanese fashion designer Rei Kawakubo of Comme des Gar ons is undoubtedly one of the world's major fashion designers.

Stylists have become increasingly influential in shaping fashion imagery.

Paris, Capital of Fashion accompanies a major exhibition at The Museum at FIT, New York's only museum dedicated solely to the art of fashion.

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry.

Stylists have become increasingly influential in shaping fashion imagery.

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.

This comprehensive study of womens and mens fashion accessories provides fashion merchandising students with a detailed analysis of the fashion accessory categories.

The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago.

15 beautiful embroidery projects from the era of Jane Austen.

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's , and The Gap Inc.

This is the first encyclopedia to focus exclusively on the many aspects of the American beauty industry, covering both its diverse origins and its global reach.

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments.

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest.

Turkey has witnessed remarkable sociocultural change under the regime of Recep Tayyip Erdogan and his Justice and Development Party (AKP), particularly regarding its religious communities.

In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling.

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace.

Sam and Nic Chapman are the expert make-up artists behind the popular YouTube channel Pixiwoo.

Over the past 40 years, Japanese designers have led the way in aligning fashion with art and ideology, as well as addressing identity and social politics through dress.

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture.

Fashion Promotion is an inspiring and practical guide to promoting a brand.

Textile and fibre chemistry form the theoretical basis to understand production and properties of textile based products.