From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands

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Schroeder, J.Schroeder, J., Borgerson, J., Zhiyan, W.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China''s greatest brands are poised for global dominance.
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China''s greatest brands are poised for global dominance.
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  • Formats: pdf
  • ISBN: 9781137276353
  • Publication Date: 8 Oct 2013
  • Publisher: Palgrave Macmillan UK
  • Product language: English
  • Drm Setting: DRM