FUSION
''Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.'' -Adam Grant, New York Times bestselling author of Originals and Give and Take
In FUSION, Denise Lee Yohn examines some of the world''s greatest organizations and reverse-engineers their greatness - specifically how they''ve...
''Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.'' -Adam Grant, New York Times bestselling author of Originals and Give and Take
In FUSION, Denise Lee Yohn examines some of the world''s greatest organizations and reverse-engineers their greatness - specifically how they''ve...
