Game-Based Marketing

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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By lev...

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product_type_E-book
epub
Price
18.99 £
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By lev...

Read more
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  • Formats: epub
  • ISBN: 9780470618691
  • Publication Date: 9 Mar 2010
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM