Gamechangers and Rainmakers
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.
Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.
In 1984, sports marketing...
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.
Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around.
In 1984, sports marketing...
