Good by default. Using heuristic-triggering nudges to promote prosocial behaviour in economic decision-making

Master's Thesis from the year 2017 in the subject Business economics - General, grade: 1.3, HHL Leipzig Graduate School of Management, language: English, abstract: Humans are generally perceived as intuitively selfish, particularly in their economic decision-making. Under the Dual-Process Framework (DPF), this view entails that prosocial behaviour requires reflective control over those natural inc...