Honest and Unbiased. The Helpfulness of Vine and Incentivized Reviews on Amazon

Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim (Lehrstuhl fur Business-to-Business Marketing, Sales & Pricing), language: English, abstract: The goal of this study is to analyze the impact, if any, these two types of incentivization-based reviews have on the perception of the review by the review rea...