Hoover's Flight Fiasco: The Marketing Campaign That Crashed

In 1992, the Hoover company devised what seemed like the ultimate retail promotion: buy a vacuum cleaner, get two free international round-trip flights. It was designed to clear excess inventory. Instead, it triggered the most catastrophic, self-inflicted financial disaster in the history of British marketing. Hoover's Flight Fiasco deconstructs the arrogant mathematical negligence that brought ...