Hospitality E-Marketing

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Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Interne...

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Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Interne...

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  • Formats: epub
  • ISBN: 9789353147969
  • Publication Date: 30 Jun 2012
  • Publisher: Centrum Press
  • Product language: English
  • Drm Setting: DRM