How Companies Succeed in Social Business
Discover how the world''s most successful social business leaders are making social media work for their enterprises!
Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe to Xerox, this guide offers a unique, unprecedented insider''s view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their i...
Discover how the world''s most successful social business leaders are making social media work for their enterprises!
Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe to Xerox, this guide offers a unique, unprecedented insider''s view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their i...
