How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Free University of Berlin (Business Administration and Management), course: Business Management, Marketing, language: English, abstract: This paper explores the engagement of consumers through various psychological perspectives across different marketing channels, focusing on case st...