How to be a Marketing Genius
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.
Claude codified his techniques in 1923 in a book called Scientific Advertising.
While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.
To ensure Claude’s techniques and princip...
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.
Claude codified his techniques in 1923 in a book called Scientific Advertising.
While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown.
To ensure Claude’s techniques and princip...
